Ceta Insurance
Challenge
We were tasked with the complete redesign of the Ceta website to re-align the site with a recent company rebrand.
Our key objective in the redesign of the website was to increase user sign-up of Ceta’s Infinity Platform product.
Deliverables
- Research & Insight
- UX Design
- UI Design
Milwaukee Display Builder
Challenge
We were tasked with the complete redesign of the Ceta website to re-align the site with a recent company rebrand.
Our key objective in the redesign of the website was to increase user sign-up of Ceta’s Infinity Platform product.
Deliverables
- Business Positioning / Strategy
- Branding
- UX & UI Design
- Native App & Web Development
- iOS, Android & Web
Solution
The result? We completely redesigned the user experience on Ceta’s website. By specifically targeting first-time visitors who may not have an understanding of the technical terminology used by property professionals, we were able to deliver a site that greatly improved customer usability.
- Achieved set targets and built upon these by over-delivering on expected ROI
- Ensured Ceta Insurance was positioned as a industry competitor by delivering a digitally savvy site that works hard for the brand
Mobile Friendly
Mobile was a clear objective from the stakeholders to strengthen the Ceta Infinity sign up process – led by the data a clear focus on customer experience was devised. Animation and motion transitions were added, improving the overall usability of the site helped to improved click-through rate.
Outcome
ROI: 67% increase on infinity platform signups, 45% uplift for new enquiries, bounce rate fell to just 4.5%
