Milwaukee Display Builder
Challenge
Milwaukee have over 3000 accessories in the range and over 400 Handtools. Having such a large range is great but it can be often difficult selling into a customer what a standard 1m profile will look like with all the accessories.
Order too many sku’s and the display looks unprofessional and doesn’t sell. Order too few and the wall looks empty and doesn’t sell. The only way for this to work is for a salesman to build an estimated profile of what they think will work. Order it, test it, and then go back to the dealer with the offer. This can be time consuming and lead to missed opportunity in sales.
Our challenge was to overcome these hurdles.
Deliverables
- Business Positioning / Strategy
- UX & UI Design
- Prototyping
- Portal development
Milwaukee Display Builder
Challenge
Milwaukee have over 3000 accessories in the range and over 400 Handtools. Having such a large range is great but it can be often difficult selling into a customer what a standard 1m profile will look like with all the accessories.
Order too many sku’s and the display looks unprofessional and doesn’t sell. Order too few and the wall looks empty and doesn’t sell. The only way for this to work is for a salesman to build an estimated profile of what they think will work. Order it, test it, and then go back to the dealer with the offer. This can be time consuming and lead to missed opportunity in sales.
Our challenge was to overcome these hurdles.
Deliverables
- Business Positioning / Strategy
- Branding
- UX & UI Design
- Native App & Web Development
- iOS, Android & Web
Solution
Created a simple way for a Milwaukee employee to list out the article numbers they require and for a proposed layout to be generated. An interactive prototype was developed showing how a Milwaukee sales team employee could pick products for their instore display to best utilise the space. Since adoption, Milwaukee portal sales instore have increased 38.7%, added bonus of less visits needed instore plus better efficiency in choosing the optimum combinations.
What they said:
"Our sales team are extremely impressed, we were able to show a high fidelity prototype to upper management and help sell our concept into store nationwide. "
The finished product
Finished product launched onto the milwaukee portal, animation created by Chris Gillen
